Sell at Auction!
An auction is an innovative and effective method of marketing real estate. It is an intense, accelerated marketing process that involves the public sale of any property, most certainly including those that are non-distressed, through competitive bidding.
The auction method of selling will provide you with a proven avenue of converting real estate to cash. With the right professionals, Auctions can produce very successful results!
In the past, auctions have been considered a line of last resort, but they are now being recognized as the most efficient, effective, and profitable means of marketing real estate.
Benefits to the Seller:
Marketing Your Property
Marketing is so much more than simply advertising. It's more than just placing ads in a random list of publications. True marketing involves knowing what property will appeal to what kind of buyers. Targeted marketing is both more cost effective and successful than an unorganized “shotgun” approach. It involves presenting the property in a way that the bidders can understand, relate to, and expect. When done properly, those bidders become buyers!
Since expenses can grow quickly, we recommend a budget that can be customized to best advertise each individual auction. All marketing expenses are based on our discounted rates that we have negotiated with our vendors. We have the right relationships already in place to help stretch your advertising dollars without hindering their impact or return.
Websites and Internet
The internet is now, by far, the fastest growing and most important tool for marketing available to us today. With thousands of consumers searching the internet for their new home, there is a great need to keep up-to-date with our online marketing campaigns.
Online Bidding Technology
We have the ability to provide buyers and sellers with online auction technology that allows your auction to go live.
In-House Marketing Expertise
With our in-house marketing expertise, we are able to provide you with individualized service that makes your auction marketing custom to your needs. We custom design your auction print materials as well as prepare the online and offline advertising. We create and submit newspaper and print ads to the proper venues that is customized for your auction marketing plan. Each auction is unique and we structure our marketing plans according to those needs. We create your brochures and direct mailing materials customized to your auction.